The role of strategic partnerships in consumer credit cards

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For Credit Unions

A new consumer report on credit card usage from Elan Credit Card and PYMNTS Intelligence explores preferences on general use versus co-branded and store credit cards, drivers that impact consumer choice, and trends by demographic.

Report highlights:

68% of consumers have a general-use card (2.5x more than co-brand or store cards)
Consumers with general-use credit cards average 37% higher monthly spend
Gen Z and millennials prefer general-use and store cards

Explore additional data and findings in the full report.

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